![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/6c370e42504b3b1f5984028314e70332/4ddab667-2cdd-43bf-9a25-088921dc9c68_rw_1920.png?h=de6c53ebacfaf849ac515219dd5ac6d5)
play
self branding
저의 디자인 아이덴티티를 표현한 셀프 브랜딩 영상입니다.
디자인에 메시지 뿐 아니라, 즐거움과 감동을 주기 위해 노력합니다.
PLAY는 일반적으로 놀이를 뜻하며 ‘즐거움’과 ‘유쾌함’의 의미가 담겨 있습니다.
이러한 의미가 담긴 ‘PLAY’에 재미의 메타포인 장난감을 이용하여 영상으로 표현하였습니다.
This is a self-branded video clip that expresses my design identity.
I not only conveyed the message to the design, but also tried to express joy and touching.
PLAY generally means play and it means ‘pleasure’ and ‘joy’.
I expressed the meaning of pleasure and joy of 'PLAY' by using toy which is a metaphor of fun.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/6c370e42504b3b1f5984028314e70332/277a177d-150c-4468-a9f7-991b71cf7696_rw_1920.png?h=598f6e97ca78f098fc974b9b6722f336)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/6c370e42504b3b1f5984028314e70332/59376bdc-4a00-41a9-b0ca-b4f35a96506a_rw_1920.png?h=28dfd664fed737d8f76d753ef4f52299)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/6c370e42504b3b1f5984028314e70332/8c280bcb-2a0d-417e-bc3b-4c10350b638d_rw_1920.png?h=8207c156ca6c90f831c97ce55cea5eef)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/6c370e42504b3b1f5984028314e70332/ff3a4bd1-96d1-4c89-b5ea-7ca3c5ae16d8_rw_1920.png?h=698ddbcfa5076ac67ffa96154dc79d44)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/6c370e42504b3b1f5984028314e70332/a74eb894-0bcb-4556-b87e-d18de635af4b_rw_1920.png?h=f2e3c5adc01102c942ce5d2d46844536)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/6c370e42504b3b1f5984028314e70332/042debe8-7441-4258-965e-633bdc81437e_rw_1920.gif?h=0d3deeae0093fab1c97502912f535822)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/6c370e42504b3b1f5984028314e70332/4728ee2f-def2-4ff3-ba8a-2a68b15a0dcf_rw_1920.png?h=402c3920eda841bc64341647c90d75f1)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/6c370e42504b3b1f5984028314e70332/547da001-8545-4f92-ba05-417e07dcadcd_rw_1920.png?h=ebf441129086f53fe35ee3bbb62ca13f)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/6c370e42504b3b1f5984028314e70332/04eb4353-b9c7-4045-9512-119c217aacb9_rw_1920.png?h=9b77fe5d0eaa3e0d2daea9c30d16cd81)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/6c370e42504b3b1f5984028314e70332/0f1f318e-e1b3-4ece-8709-287ecd1dd523_rw_1920.png?h=6ae53e5ca25b033d1ca1e2e77669dde4)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/6c370e42504b3b1f5984028314e70332/e140bce9-64b4-4570-8316-182a85140db0_rw_1920.png?h=5232ff43d07f65e72699a14b56f7a28d)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/6c370e42504b3b1f5984028314e70332/b40b707f-843d-4465-89b0-42398afe7481_rw_1920.gif?h=465affb5b25e02b871f2160fa02ec796)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/6c370e42504b3b1f5984028314e70332/9624e65c-7da0-4bde-b4b9-30046d9e2a15_rw_1920.gif?h=186d87db472c55b290697a205027fd78)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/6c370e42504b3b1f5984028314e70332/180cdb59-68fa-4a3e-b0c8-4e7b10c2c71b_rw_1920.png?h=537896a4b1c20bb0dc6e4a748ace9dea)
Concept / Art Direction / Motion Design :
Lee Jaeyeon
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Sound :
Speak With A Dofflin(Sable Remix)
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Support :
VDAS (Visual Design & Art School)
http://www.vdas.co.kr
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Contact :
whypack@gmail.com